This is an improvisational storytelling show where the author begins with just the opening words: "Once upon a time..." From there, magic unfolds as they open a matchbox, revealing a character, a plot twist, or a surprising event.

Before the performance begins, the storyteller invites the children to see a table prepared with 12 matchboxes and 30 intriguing items. In secret, the children select items and tuck them away inside the matchboxes. Then, at moments of high tension and drama, the performer opens a randomly chosen matchbox, and the story unexpectedly finds its resolution, guided by the hidden object.Simplicity is not the absence of clutter; that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product.